Underwriting Options: The Onco’Zine Brief

Short Summary

The Onco’Zine Brief – a 100% independent radio concept developed by Sunvalley Communication and InPress Media Group – is seeking your help in funding the development of our unique, informative, broadcasts/podcast and educational programming.

The Onco’Zine Brief is an educational program designed for anyone who wishes to listen to comprehensive, updated and cutting-edge news and information about cancer – from early diagnosis to treatment.

Each program is will be brought by an experienced and passionate team of medical journalists. They bundles valuable health related information, offering a continues flow of scientific and health related information – our aim is not only informs but also – where appropriate – to entertain.

The Onco’Zine Brief is generally studio based. However, a number of social broadcast programs and podcast will be brought from international medical society meetings in the United States and Europe.

In addition to the regular programming, our presentation team will produces many hours additional programming to be distributed as part of The Onco’Zine Dossier via iTunes, YouTube and a number of public and commercial radio stations in North America and around the world.

What We Need & What You Get

To succeed, we seek US $ 375,000.- to cover our initial development and launch (this includes facilities, key employees for the development of programs and editorial services and training). Following our launch, an additional annual budget of US 695,000.- is required for ongoing (editorial) program development, production and broadcast.

This budget allows us to:

• Develop and produce a ‘Public Radio’ styled program syndicate to local radio stations in the United States, Canada and the Caribbean  as well as other international networks;
• Report the latest developments in the treatment of patients with cancer and hematological diseases from international meetings, including the annual meeting of the American Association for Cancer Research (AACR), the annual meeting of the American Society of Clinical Oncology (ASCO), the annual meeting of the European Society for Medical Oncology (ESMO), the European Cancer Organization (ECCO), and many others;
• Interview Key Opinion Leader/KOLs and Oncology/Hematology Experts;
• Review and discuss issues related to patient welfare and health, including insurance and other relevant subjects’
• Discuss some of the latest developments from science and research – leading to new ways of treating patients;
• Create new jobs and broadcast training or apprenticeship/intern opportunities;
• Build up a unique team of content experts (and allowing them to developing their broadcasting talents);
• Offer listeners/readers higher quality information resources focused on all aspects of cancer and cancer treatment.

Each program includes interviews and stories ranging from personal stories from cancer survivors to cancer research, diagnostics, treatment & prevention and the business of cancer care.

Summary

• Public Radio Format programming, focusing on educational content;
• Targets a broad audience that encompasses the full spectrum of stakeholders;
• Highlights specific aspects of personalized medicine and targeted therapies;
• Transcripts of each broadcast/podcast made available online in Onco’Zine and ADC Review / Journal of Antibody-drug Conjugates;
• Programs will be syndicated via Southwest Public Radio | SWR, PRX (Public Radio Exchange), iTunes, UK Health Radio, iHeart Talk Radio, and other networks;
• In addition, each program will be available (as podcast) via iTunes and other podcast networks;
• Programs will be promoted via national and international networks and social media.

Risks & Challenges

• Syndication is a complex process of ‘selling’ a (new) radio program to national, regional and local radio stations;
• A dedicated team of hands-on media advisors will develop a sound syndication strategy;
• The Onco’Zine Brief will be promoted via all major social media platforms.

How to Contribute: Underwriting options

Support for Soutwest Public Radio | SWR comes from an array of generous donors, including supporters from institutions, individuals and corporations. Click here to learn more about underwriting and underwriting options.

We really appreciate your financial support.

Your generous giving helps ensure the development, production and syndication of The Onco’Zine Brief. We rely on invaluable donors like you to accomplish our mission of creating a more informed – and healthy – public.

Other Ways You Can Help

While some people just can’t contribute, this doesn’t mean you can’t  help. One way to help our campaign is to become an Onco’Zine Ambassador and join our team of volunteers to

• Get the word out and make some noise about your campaign.
• Use the Indiegogo share tools!